Can Marketing Mix Modelling (MMM) translate to Money-Making Machine?
By Bill Seota, Data Scientist Marketing is a field that I find particularly interesting. I recently delved into Marketing Mix Modelling (MMM) and was sceptical when I came across it being referred to as a Money-Making Machine. Can it be? Let’s unpack this technique that is being used extensively by company’s marketing professionals and advertising […]
Talent reflections – data science and digital transformation
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The Need for Cloud Computing Professionals Amidst South Africa’s Changing Digital Landscape
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